Next Generation of Beermix and CiderCapturing new target groups with innovative beer mixes and cider Beer mixes have achieved positive growth rates over many years. Döhler has developed product concepts which are now giving the market additional stimulation for growth. More natural beer mixes and soft drinks which taste like beer are currently right on trend, while being aimed at entirely new target groups. The cider concepts from Döhler also allow both breweries and soft drink manufacturers to expand their product portfolios successfully in this way. Beer mixes with higher juice content The trend towards more natural products is also having an effect on beer mixes. Not because the consumer pays attention to "healthier" product varieties, but because beer mixes which contain more fruit juice simply taste better. This was the result of a recent study undertaken by Döhler Sensory & Consumer Science. For this reason, Döhler has developed a series of new beer mixes containing up to 20% fruit juice. In particular young adults and women form the main target group and thus the main source of sales, allowing you to reach new buyers within your brand's catchment.
Soft drinks which taste like beer – this concept is already very successful in Japan and the Middle East, and is now reaching Europe too. At the centre of the concept is pure refreshment – for consumers who want to enjoy the taste of beer without alcohol. There are now product varieties which consist only of water and beer flavours. These beverages are "all-free", i.e. contain no sugar, calories or alcohol. Product varieties with malt bases provide a fuller mouth feel which is more typical of beer. Döhler offers light, cloudy and crystal-clear malt bases, depending on the beer character required. With the appropriate natural beer flavour from Döhler, any type of beer can be imitated in a non-alcoholic variety.
The DöhlerGroup’s new cider applications open the door to a whole new variety of tastes. The combination of cider with fruit juices and flavours leads to new fresh, fruity taste sensations in drinks with low alcohol content, making them the perfect summer drink. A wide range of fruity ingredients is available, both local and exotic. The focus is on apple, pear and berry flavours. Breweries in particular possess the ideal requirements for both the production and marketing of new ciders, since they have good sales networks in the areas of restaurants and retailing, although manufacturers from other sectors also allow cider applications to enter new markets. Döhler ingredients for successful beermix and cider concepts:
For further information please contact: Diana Wolfstädter |
