Beer Mixes & Flavoured Beer
Open up new target groups with innovative beer mixes.
Beer Mixes & Flavoured Beer
The DöhlerGroup can provide you with comprehensive know-how for beer mixes and flavoured beer. You will enjoy the new developments in FTNF/FTNJ flavours, a large portfolio of fruit juice concentrates and stable formulations of key ingredients like caffeine and taurine.
Beer Mixes
Beer mixes and flavoured beers have enjoyed significant growth
rates in many countries over the past few years, pumping new life
into the beer market. Varied taste profiles and unique market positionings
offer breweries an opportunity to appeal to new consumer groups and win them over with their brands.
While beer mixes combine premium fruit ingredients and natural flavours with classic beer to create refreshing taste sensations, flavoured beers maintain their distinctive beer character, yet are complemented by interesting, discernable flavours.
Beer mixes are typified by their fresh, fruity flavour and less bitter taste. They also contain 40-50% less alcohol than normal beer and are perfect product concepts to appeal to new target groups. Young adults and women, in particular, form the main audience and therefore the main sales focus, allowing brand penetration to be extended.
Pilsener has long been used as the base for beer mixes, while more recently both wheat beer and non-alcoholic beer have also been introduced. Apart from shandy and cola-beer, new product applications are setting trends for taste profiles featuring fruits such as lemon, grapefruit, and prickly pear as well as more traditional fruits such as apple and elderberry. Many of these successful innovations have been developed by the DöhlerGroup.
Flavoured Beer
Men are the main target group for flavoured beer as they include classic beer consumers looking for new taste experiences. Using natural flavours and sweeteners, the latest generation of applications feature such ingredients as tequila, guarana and pomegranate. As breweries aim to broaden the appeal of their established beer brands as well as to attract new buyers with brand innovation flavoured beers can develop attractive business opportunities.
