Fruit Based DrinksJuices & Fruit - For Natural & Healthy NutritionFruit is more than just an ingredient for the DöhlerGroup and it shows in its global activities and investments in this area. The DöhlerGroup’s vertical integration and in-house processing of fruit means that the company has access to a broad portfolio of fruit and vegetable ingredients including apples and red fruit from Germany, Poland and Ukraine, as well as peaches, cherries, pumpkin and pomegranates from Turkey. Close partnerships in Brazil for oranges and in China for apples provide a mainstay of the company‘s sourcing strategy. Fruit juices and nectars provide pure enjoyment and are the epitome of naturally healthy products. They simultaneously cater to three important mega trends, belong to the top three of all drink categories and play an important role in a balanced diet. Innovative product ideas breathe new life into the market. Trend Fruits Mango & Pomegranate  Mango and pomegranate are fruit varieties with a premium consumer image. They are in high demand. With high trend fruit, it is especially crucial to secure a long-term supply. Thanks to targeted sourcing, the DöhlerGroup has, by way of illustration, ensured access to raw mangos in India, where there is a large selection of premium quality fruit. The DöhlerGroup offers mango varieties such as Alphonso and Totapuri from India in the form of purées, concentrated purées and clear concentrated juices for innovative exotic fruit juices, nectars, smoothies and fruit drinks. Varieties such as Tommy Atkins and Criollo from Central and South America complete this specific raw material portfolio. We process the superfruit pomegranate at our production facility in Turkey. Turkey is one of the most important pomegranate growing regions for supplying high-quality fruit juice concentrates, blends, purées and NFCs (Not From Concentrate). Trend Concept for Fruit Juice From 100% juices in particular, the DöhlerGroup creates added value, refreshing new product applications, great variety and new taste sensations. One particularly important area is local garden fruits, currently very much in vogue. Meanwhile, the six key superfruits (açaí, acerola, cranberry, goji, blueberries and pomegranate) along with other premium specialties provide interesting possibilities for innovative flavours and positionings. Tuning products to new marketing opportunities creates great business leverage potential. Snack Drinks The success story of snack drinks, which include smoothies, is clear evidence that new product categories can be established through outstanding product quality, a deep understanding of consumer aspiration and lifestyle culture wrapped up in a dynamic positioning. Snack drinks make it possible to position products precisely according to the demands of distinct consumer groups, a task that few other categories accomplish. For example, an enjoyable snack drink designed to be consumed on-the-go can be positioned to appeal to specific target groups through tailor-made functional added value ingredients. Döhler’s Enerjuice concept is a great example of positioning tuned to need. Fruit juice enhanced with a natural source of energy or caffeine from plant extracts, becomes an energising or “wakeup kick” concept that delivers a rapid functional benefit. Smoothies are also embracing new positioning twists via seasonal flavours and the development of hot: cold winter concepts. The Next Generation of ACE Drinks ACE drinks have long enjoyed a positive image for consumers. The next generation of ACE drinks is called Antiox-CE, in which the natural functionality of antioxidants is used in place of pro vitamin A. Antioxidants are found in high quantities in certain fruits (e.g. in superfruits such as pomegranate, cranberry or acerola) as well as in some vegetable varieties, and they help prevent damage to the body from free radicals. Döhler offers an extended range of fruit concentrates and plant extracts that possess large quantities of antioxidants due to their polyphenol content (according to ORAC values). Additionally, Döhler has developed concepts in classic ACE drinks that include carrot juice as a natural source of pro vitamin A. Still Drinks Still Drinks – number 3 shines with innovative productsThe product category of still drinks is quite multifaceted. The DöhlerGroup offers a large variety of ingredients that can be used, such as herbs, tea, polyphenols, l-carnitin and soy or vitamins and minerals. This comprehensive portfolio makes positioning to particular target groups possible. With some 40 billion litres sold, still drinks comprise the third largest category in the world amongst non-alcoholic beverages. Asia is the largest market for still drinks with a 50% share, and new product applications featuring fruit pulp or pieces are especially successful. STILL DRINKS – ONE OF THE LARGEST MARKET SEGMENTSThe trend towards natural drinks has also impacted the still drinks segment. New generation still drinks have natural colours and sweeteners to fall in line with demand. Higher fruit content or more fruit ingredients, such as fruit pulp or pieces, improve mouthfeel and enhance a product’s added value. The DöhlerGroup’s broad and in-depth knowledge of fruit ingredients and premium FTNF/FTNJ flavours is your key advantage in the still drinks arena. The range of flavours possible extends from orange, lemon and grapefruit through to pineapple or exotic fruits like mango and papaya-guava, all the way through to local fruits like plum, gooseberry or strawberry-red currant. Especially for still drinks, the DöhlerGroup’s broad and in-depth knowledge of fruit ingredients and premium FTNF/FTNJ flavours is your key advantage. |
