The desire of many consumers for natural products is a world-wide mega trend. Health-conscious consumers especially want beverages and dairy products with natural and authentic ingredients. That is why a clear trend towards natural formulations can be observed in food colours. In this, the attractive colour is often the key criterion which influences spontaneous purchasing decisions for your brand.

DöhlerGroup's company-own fruit processing, vertical integration and worldwide sourcing grants us preferential access to natural fruit and vegetable ingredients, such as colouring juices and natural colour extracts.

Döhler has many years of expertise in the area of colouring juices and natural colours. Thanks to our know-how in formulations for modern compounds and fruit preparations, we know how the colours behave and how they need to be formulated for beverages and dairy products which remain stable. Our pronounced expertise in emulsion technology is a further important success factor for outstanding natural colours.

With this wide and deep base of expertise, the DöhlerGroup is able to offer you a natural colour formulations, which we tailor individually to your applications. The focus is on outstanding sensory properties and high stability in the finished product, so that your product shines the way it should - all the way from production to consumption.

The portfolio includes colouring foods and natural colours, covering a wide spectrum of colours. In this, we use various formulation technologies, in order to offer you clear products, suspensions and emulsions.

The trend away from artificial colours has been seen for a long time, and is set to become even stronger thanks to EU Directive 1333/2008. After July 20, 2010, colours such as Orange Yellow S (E 110), Quinoline Yellow (E 104), Azorubine (E 122), Allura Red AC (E 129), Tartrazine (E 102) and Cochineal Red A (E 124) will have to be labelled with the warning  "May have an adverse effect on activity and attention in children".