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Consumer Science - Methods & Resources

Consumer Science: Evaluating and understanding consumer behaviour

In the food and beverage industry taste is the most important of all product properties. Repeat purchasing will only occur if a product fully meets consumer demand and expectations.

Döhler CONSUMER SCIENCE provides all the tools needed to fully support projects in the fields of:

  • New product launch
  • Innovation development
  • Line extension
  • Market screening
  • Product optimisation
Döhler CONSUMER SCIENCE delivers a focused, neutral feedback from consumer target buying groups. The methods detect hidden consumer needs and product aspirations. The consumers' viewpoint will be considered right from the outset of the development process - this helps to minimise the risk of failure and optimise resource usage. We can refer to an extensive benchmark database including the results of over 250 consumer studies with acceptance data out of about 1,100 products.

CONSUMER SCIENCE - Methods & Resources

  • Quantiative consumer tests (central location)
  • Face-to-face interviews
  • Focus group discussions
  • Telephone interviews
  • Online surveys
  • Measurement of acceptance, preference, purchase intention, product expectation, and marketing mix interaction
  • In-house or commissioned test implementation for German and international markets with fielding partners (supervised by Döhler)
  • Full data evaluation methodology like mean variation, distribution analysis, ANOVA, PCA, cluster analysis, penalty analysis, conjoint analysis, correlation and regression analysis
  • Detailed reporting including results interpretation and action recommendations
For more information please contact Olaf Biedekarken at Döhler's HQ in Darmstadt
olaf.biedekarken@doehler.com

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Client comments

Diana Amui, Product Development & Sensory Specialist, FrieslandCampina Innovation

The practical seminar in sensory science is based on the latest scientific discoveries and was therefore very helpful in updating our knowledge. The expert speakers were able to answer any question...

Wolfgang Rommel, Head of Marketing & Communication

We have had excellent experiences preparing and executing consumer tests together with Doehler Sensory & Consumer Science. We especially value the efficient and dedicated way in which the Doehler...

Product Manager, Leading German mineral water spring

The thorough preparation and execution of a representative concept and product test by Doehler Sensory & Consumer Science allowed us to gain valuable insights into customer perception as part of...

Sebastian Riedel, Sales Marketing, Ehrmann AG

In Doehler Sensory & Consumer Science, we have found a competent partner in product innovation, who help us to gain important insights into consumers and market potential within a short space of...

Paul Hoegg, Technical Advisor, Sinalco International Brands GmbH & Co. KG

We were able to take excellent and useful approaches from the seminar, especially regarding the execution and evaluation of differentiation tests. Not least about which sensory testing processes are...

Ronald Brand, Manager Laboratory and Quality Control/ Operational Control, Hassia Mineralquellen GmbH & Co. KG

As part of our IFS certification and due to internal training measures, we planned an external training course for all laboratory staff involved in sensory science. However, off-site training was not...

 
 
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